Eye tracking to Support the Creative Process
We saved Ogilvy and British gas 8 to 12 months of multivariate testing by starting with the right creative route, here’s how: The route to creative excellence has to date been based more on intuition...
View ArticleMake sure you do good audience research: observe don’t ask
One of the things we’ve learned about research at Think Eye Tracking is that people don’t always tell the truth, the whole truth and nothing but the truth. This article explains why that can happen and...
View ArticleTHiNK Becomes an Ogilvy Innovation Partner
THiNK is proud to announce we are an Ogilvy Innovation Partner and have installed a turnkey eye tracking solution at Ogilvy’s London office in Canary Wharf. The turnkey solution creates fully formatted...
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